The computer is a great tool, and it makes it easier for small business owners to create their own flyers, brochures, postcards and business cards. So why would you want to use the services of a professional graphic designer? Here are seven reasons why small business owners are best served by using Waveline Direct LLC design professionals to create your marketing materials.
1. You don’t have time.
Small business owners have a lot on their plates. That means you may put off doing a new marketing piece, even if it is something you really need. Using a Waveline Direct designer to help would mean you would have that project done professionally and begin using it to make more money.
2. You can’t afford not to.
By the time you learn how to use that page layout software that came free with your computer, you may have invested several hours. Couldn’t that have been used more productively?
3. You are trying to uniquely brand your business.
Now, not every small business needs to stand out. If you’re a bakery in a small community, for example, it may be enough to just show up in internet searches. But if you’re in a market with a dozen other bakeries, you want to stand out. You will not standout with a clip art logo or generic flyer that looks the same as 10 of those 12 competitors. Using marketing materials that are unique and stand out are a way for people to remember you. And if they think they’ve seen you before, they are more likely to choose to contact you for your products or services.
4. You want to keep your look consistent.
If you use different logos, different fonts and different messages everywhere, it’s going to be hard to look professional – never mind standing out in a potential customer’s mind. Waveline designers know how to watch those little details and ensure that every piece of marketing communications fits with everything else. Sure, your customers may not notice if you used “Times New Roman” in one ad and “Calibri” in another, but the subconscious mind picks up details and uses them to form an overall opinion of your business. You look and seem more put together if everything does, in fact, fit together.
5. You save yourself a lot of headaches.
Let’s say you do put together something yourself, and send it off to the printer. When the proof, or worse, the finished product comes back with problems that you didn’t anticipate, fixing or reprinting will take even more time and money. Waveline designers know exactly what to do to make sure a file prints out correctly.
6. You get a brand new source of ideas.
Waveline designers are pretty creative folks, and they like to help their clients get the most out of every project. Using a Waveline designer means you’ll end up with a better finished product than you could have put together, even if you’re skilled at making things look good. Waveline designers may lead to a more eye-catching, more appealing and more polished piece than you would have created – thus leading to more attention from potential customers and more sales.
7. You take more pride in your marketing materials.
Have you ever been in a situation where you had an ugly or boring business card? Were you less likely to hand it out? If that brochure is outdated and uses a weird color scheme, you may just keep it behind the counter instead of displaying it. All your marketing materials should be the best they can be for your business, or you’ll have some hesitation in presenting them to new customers.
Waveline Direct LLC has those design professionals ready to create your next marketing piece. Learn more about the services Waveline Direct offers. Contact brendak@wavelinedirect.com or call 717.795.8830 or 1.800.257.8830.